Match.com Partners with M2 Media Group to Offer Magazine Subscriptions through World’s Largest Online Dating Service

July 26, 2005—Match.com, the world’s largest online dating and personals service, and M2 Media Group, a leading circulation agency, have teamed up to offer magazine subscriptions as a value-added premium to paying subscribers of Match.com. The newly launched program has already generated much excitement among publishers and has landed such hot titles as Elle, Maxim, Premiere and Men’s Journal, to name a few.

“Match.com is one of the premium brands on the Internet, and we are thrilled to partner with them on this initiative,” said Michael Frank, President of M2 Media Group. “Their members are both passionate about personal interests and also open to sharing new ones. Magazines are a great complement to fostering and fueling these interests.”

Match.com pioneered the online personals industry in 1995 and has since experienced tremendous growth. The company stands as the clear leader in the online dating category, with more than 15 million members. In addition, Match.com powers online dating for MSN and is the provider of personals for Love@AOL.com. Represented in its rich membership base is a tapestry of ethnicities, interests, goals, ambitions, and personalities.

“M2’s aim with this new venture is to respond to growing demand from the publishing community for a large scale circulation source with the right customers,” said Michael Borchetta, CEO of M2 Media Group. “Match.com has great brand awareness among consumers and the size of its member base should make this program very attractive.”

About M2 Media Group, LLC
M2 Media Group is a leading magazine subscription agency specializing in online marketing channels. It provides circulation management services to publishers and value-added marketing programs to Internet-based businesses, including Expedia and About.com. M2 was founded by senior executives from Time, Inc.’s Synapse Group. Its founders have more than 20 years’ experience in magazine publishing and partnership development.